Recent Blog Posts

• Spending on Marketing Analytics
• CMOs on Economic Recovery: A Look at the Long Climb Out
• The Social Media Integration Gap
• Social Media Spend Continues to Soar
• Top Marketers See U.S. Economy on the Rebound
• Investing in Marketing Knowledge
• A Fast Boat to China: Notes on Marketing
• Who Outsources Marketing?
• Outsourcing Marketing
• Holding on to Marketing Leaders
• Investing in Social Media
• What Customers Want
• The Marketing Goals-Marketing Performance Gap
• The Lure of Disintermediation
• Economic Downturn and Company Truths
• How Much Firms Spend on Marketing