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Christine Moorman is the Director of The CMO Survey and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.

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  • Recent Blog Posts

    • The Utilization Gap: Big Data’s Biggest Challenge
    • Bulls, Bears, and CMOs: Predicting the Future of Markets
    • Do Marketers Know What They Want From Social Media?
    • New Results from The CMO Survey
    • Marketing in a Technology Company: GE’s Organizational Platform for Innovation
    • In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies
    • Six Reasons Marketing Budgets are on the Rise
    • Marketing Spend on the Rise – Three Trends Worth Watching
    • Innovation, Cash, and Courts: The New Reality of Tech Growth
    • A Fast Boat to China: How U.S. Companies Are Navigating the Marketing Waters
    • Economic Pessimism and Strong Company Performance Promote Risk in Growth Strategies
    • CMOs on the U.S. Economy: No Rebound in Sight
    • Why Apple is a Great Marketer
    • How Does Your Company Grow?
    • Marketing Analytics: What Gets Evaluated, Gets Used
    • Using Marketing Analytics: I Do, Therefore, I Think
  • Blog Index

    • Customers
      (8)
    • Firm Growth
      (11)
    • Firm Performance
      (6)
    • International Marketing
      (4)
    • Marketing Analytics
      (6)
    • Marketing Jobs
      (8)
    • Marketing Leaders
      (7)
    • Marketing Metrics
      (26)
    • Marketing Organization
      (9)
    • Marketing Spending
      (15)
    • Marketplace Dynamics
      (10)
    • Social Media
      (10)
  • Duke News Releases

    Duke University logoThe CMO Survey: Marketer Optimism for U.S. Economy Slumps (August 22, 2012)

    CMOs: U.S. Economy on the Rebound (February 29, 2012)

    CMO Survey:  Marketers to Significantly Increase Their Investment in Social Media (September 6, 2011)

    CMO Survey: Marketers Optimism Rises to Highest Level in Two Years, All Company Indicators Rebound (February 15, 2011)

    CMO Survey: Marketers to Nurture Customer Relationships and Invest in Social Media (August 10, 2010)

    CMO Survey: Marketers to Hire Again; Remain Focused on Social Media (February10, 2010)

    CMO Survey: Marketers Prepare for Better Times Ahead; Increase Focus on Social Media Strategies (August 10, 2009)

    CMO Survey: Marketers Cut Traditional Spending, Focus On New Opportunities (February 25, 2009)

    Best Practice from
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  • Latest Results

    View the Feb. 2013 Survey Results »



    Chris Moorman discusses the results (video) »

  • The CMO Survey Mission

    The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.

    How to cite The CMO Survey »

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  • "I look to The CMO Survey to provide important insight on where markets are going so I can be there when my customers are ready but my competitors aren't!"

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