Recent Blog Posts

• Measuring Social Media ROI: Companies Emphasize Voice Metrics
• The Utilization Gap: Big Data’s Biggest Challenge
• Bulls, Bears, and CMOs: Predicting the Future of Markets
• Do Marketers Know What They Want From Social Media?
• New Results from The CMO Survey
• Marketing in a Technology Company: GE’s Organizational Platform for Innovation
• In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies
• Six Reasons Marketing Budgets are on the Rise
• Marketing Spend on the Rise – Three Trends Worth Watching
• Innovation, Cash, and Courts: The New Reality of Tech Growth
• A Fast Boat to China: How U.S. Companies Are Navigating the Marketing Waters
• Economic Pessimism and Strong Company Performance Promote Risk in Growth Strategies
• CMOs on the U.S. Economy: No Rebound in Sight
• Why Apple is a Great Marketer
• How Does Your Company Grow?
• Marketing Analytics: What Gets Evaluated, Gets Used