Recent Media

December 2014

CSO, Should Chief Marketing Officers be involved in security and privacy decisions? (December 5, 2014)

Marketing Land, Curation Technology Checklist: How To Move From Information Overload To Actionable Insight (December 4, 2014)

AMA, 9 Questions to Help Select the Right Social Media Success Metrics (December 3, 2014)

Full Circle CRM Blog, Why you should invest in marketing analytics in 2015 (December 2, 2014)

November 2014

Market Share, From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark (November 28, 2014)

Forbes, How Social Media Is Choking Your Business To Death (November 21, 2014)

Gyro Blog, 5 Key Tips and Data Points to Defend Your 2015 Marketing Budget (November 20, 2014)

Social media and mobile research, Companies Spend on Social, but Can’t Track Results (November 16, 2014)

B2B Sales & Marketing Knowledge Sharing, 5 Key Tips and Data Points to Defend Your 2015 Marketing Budget (November 7, 2014)

Ogilvy Do, Behaviour Before Brand (November 4, 2014)

The Agency Post, 5 Things Ad Agencies Can Learn From Nonprofit Marketing (November 3, 2014)

October 2014

Connote, Keep Your Marketing Momentum (October 31, 2014)

Marketo, The Survivalist’s Guide to Data-Driven Marketing (October 18, 2014)

WebStrategies, Marketing Budgets – How much should you spend on marketing? (October 18, 2014)

Digiday, Digital video myths debunked (October 15, 2014)

PR Newswire, PowaTag announces revolutionary ‘touch to buy’ triggers for social media (October 15, 2014)

e-Strategy Trends, CMOs’ Perception Of Their Social Media ROI (October 8, 2014)

Digitalwheat, Digital Growing… But Proving It’s Worth is Still and Issue (October 3, 2014)

Useful Social Media, How to spend your corporation’s social media marketing budget (October 1, 2014)

Ivy Worldwide, Is social media marketing finally maturing? (October 1, 2014)

September 2014

Media Sales Today, B2B Ad Revenue Up 2.5% (September 26, 2014)

Moreover Technologies, Can You Justify Next Year’s Marketing Budget? (September 24, 2014)

domain-b, The CMO survey: social media spending high, but impact difficult to prove (September 19, 2014)

Experfy, How CMOs Can Use Big Data Analytics to Drive Profits (September 18, 2014)

Alteryx, The Data Driven Advantage: Optimizing Marketing Effectiveness using Alteryx and Tableau (September 17, 2014)

OCAMA, Marketers Forge Ahead on Social Media Spending Despite Uncertainties, Research Shows (September 17, 2014)

KO Marketing, Report: 91% of B2B Companies Use Content Marketing to Gain Customers (September 15, 2014)

Metrix, Measuring the effect of social media marketing on the bottom line (September 11, 2014)

Marketing Charts, US CMOs Report No Growth in Use, Influence of Marketing Analytics (September 10, 2014)

American Marketing Association, Marketers Forge Ahead on Social Media Spending Despite Uncertainties, Research Shows (September 9, 2014)

The Drum, Social media spend to surge by 128%, but less than a fifth of CMOs can confidently measure impact (September 9, 2014)

go-Digital Blog, US B2B CMOs Expect E-Commerce to Account for ~10% of Sales in the Next Year (September 9, 2014)

Media Post, Social Spend to Double in Five Years, Impact Still Unclear (September 8, 2014)

KO Marketing, Study: CMOs at B2B Companies Expected to Increase Social Budgets (September 8, 2014)

The Marketing Technology Alert, US CMOs Predict Digital Marketing Spending Hike as Traditional Media Dips Again (September 5, 2014)

Scott Monty, This Week in Digital – 9/5/2014 (September 5, 2014)

Marketing Charts, US CMOs Predict Digital Marketing Spending Hike as Traditional Media Dips Again (September 4, 2014)

TMC News, The CMO Survey: Social Media Spending High, But Impact Difficult to Prove (September 4, 2014)

Donation Lawyer, Social media exploding as percentage of marketing budgets (September 4, 2014)

Chapter 11 Cases, Duke University’s CMO Survey – August 2014 (September 4, 2014)

Media Sales Today, CMO Survey: Marketing Increase Likely for Next Year (September 3, 2014)

Real Lawyers Have Blogs, Social Media Exploding as Percentage of Marketing Budgets (September 3, 2014)

CMO Today, Social Media Spending in on the Rise But Impact Is Hard to Measure (September 3, 2014)

Past Media