Recent Media

August 2015 Survey

CRM Guru, 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year, (December 10, 2015)

Digital Journal, B2B marketing trends to look for in 2016, (December 15, 2015)

McKinsey & Company, Marketing Analytics: It works, so why aren’t more companies using it?, (November 2015)

Harvard Business Review, Quantifying the Impact of Marketing Analytics (with M. Ariker, Alejandro Diaz, and Mike Westover),  (November 5, 2015).

Before It’s News, How Much Should You Spend on Sales & Marketing?, (November 4, 2015)

CXO Today, Indian Banks To Spend Rs 499 Bn On IT, (November 2, 2015)

Social Media Monthly, CMO SURVEY: More Firms Moving To Integrate Social Media Marketing, (November 9, 2015)

Ad Exchanger, Bigger Data Isn’t Always Better, (November 18, 2015)

American Marketing Association, The Digital Learning Race,  (October 12, 2015)

Wtoutiao, SAS被Gartner誉为2015年数字化营销分析全球领导者, (October 16, 2015)

Response, CMOs, Studies See Social Media Getting Lots of Likes, (September 2, 2015)

Social Media B2B, The 20 Most Compelling B2B Statistics from the Latest CMO Survey, (September 3, 2015)

eMarketer, Are Marketers Getting Less Optimistic? (September 2, 2015)

Marketing Charts, CMOs Continue to Report Low Usage of Marketing Analytics, (August 31, 2015)

Media Post, Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela, (August 31, 2015)

The Wall Street Journal, Marketers Willing to Put More Money into Mobile Ads as Strategy Evolves (August 28, 2015)

The Wall Street Journal, CMO Today: Burger King Extends Marketing Olive Branch to McDonald’s (August 28, 2015)

Forbes, Mobile Spending To Increase 160% Despite Performance Questions (August 28, 2015)

Advertising Age, CMOs Will Increase Spending on Social, Mobile And Analytics (August 28, 2015)

Marketing Charts, CMOs: Marketing Budget Growth Expected; ROI Problems Persist (August 28, 2015)

Fierce CMO, Mobile marketing spend on the rise (August 28, 2015)

Biz Report, Marketing spend on social to rise from 11% to a quarter of budget (August 28, 2015)

WRAL Tech Wire, CMOs to surge mobile spending 160% despite questions about performance (August 28, 2015)

Radio Ink Magazine, ARE ADVERTISERS WASTING MONEY ON MOBILE? (August 28, 2015)

Marketing Directo, Continúa el optimismo “marketero”: los CMOs invertirán más en social, mobile y análisis  (August 28, 2015), HORIZONT vor 9 Sieben Dinge, die Sie heute Morgen wissen sollten (August 28, 2015)

Business News Daily, Startup Creativity: DOA With IPO? (August 28, 2015)

Triangle Business Journals, Duke Fuqua survey: Marketers will increase mobile ad spend by 160% (August 28, 2015)

Media Post, CMOs Bullish On Social, Mobile Despite Measurement Concerns (August 28, 2015)

Horizont, Sieben Dinge, die Sie heute Morgen wissen sollten, (August 26, 2015)

L’Atelier, La bourse nuit-elle à l’innovation? (August 28, 2015)

Duke Today, CMO Survey: Firms Moving to Integrate Social Media Marketing (August 25, 2015)

CIO, As CMOs start to outspend CIOs, collaboration remains key (August 25, 2015)

MarketWatch, CMOs Shift Investments Toward the Customer Journey, According to The CMO Club and IBM Study (August 25, 2015)

American Marketing Association, Social Media Better Permeates Marketing Strategies, CMO Survey Finds (August 25, 2015)

Sword and the Script, 5 Slighlty Contrarian Views on a CMO Council Content Survey (August 25, 2015)

Malaysia News, The cmo survey-highlights_and_insights-aug-2015 (August 25, 2015)

Our Tweets Now, CMO Survey: Firms Moving to Integrate Social Media Marketing (August 25, 2015)

Media Industry Today, CMO Survey: Firms Moving to Integrate Social Media Marketing (August 25, 2015)

PressGrab, CMO Survey: Firms Moving to Integrate Social Media Marketing (August 25, 2015)

Past Media
2015 Febuary
2014Febuary August