Special Topic, August 2009: Marketing and Social Media
Social media is online content created by people on the web. Social media can take a variety of forms.
- What percent of your marketing budget do you currently spend on social media?
- What percent will you spend in the next 12 months?
- What percent do you predict you will spend in five years?
Check the forms of social media your firm is currently using.
- Blogging
- Microblogging (e.g., Twitter)
- Product reviews (e.g., Amazon)
- Product design or co-creation (e.g., NikeID)
- Video and photosharing (e.g., YouTube and Flickr)
- Podcasts
- Social networking (e.g., Facebook)
- Forums (e.g., Google groups)
- Social bookmarking (e.g., Digg)
- Virtual reality (e.g., Second life)
| How does your firm use social media? (Check all that apply) |
What purpose is most useful? (Check the top 3) |
|
| Marketing research | ||
| Brand promotions, such as contests, coupons | ||
| Brand awareness and brand-building | ||
| Acquiring new customers | ||
| Retaining current customers | ||
| Improving current products or services | ||
| Introducing new products or services | ||
| Identifying new product and service opportunities | ||
| Identifying new customer groups we currently don’t target |
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