Special Topic, February 2010: Marketing Jobs

Compared to the number of marketing people “let go” last year, by what percentage will this number change in the next: (e.g., +12%, -5%, etc.)

• 6 months
• 1 year
• 2 years

Compared to the number of marketing hires last year, by what percentage will this number change in the next: (e.g., +12%, -5%, etc.)

• 6 months
• 1 year
• 2 years

Allocate 100 points across the types of marketing hires your firm will emphasize:

• New undergraduates
• New MS or MBA graduates
• New PhD
• Lure from other firms
• Hire back people we laid off
• Hire in the open market

What are the top 3 skill sets your firm will prioritize in its marketing hires? (rank 1, 2, 3)

• Advertising
• Brand management
• Customer relationship management
• Category management
• Distribution
• Innovation/Growth
• Internet marketing
• Marketing research
• Pricing
• Sales

Does your firm currently outsource any marketing activities? (Yes, No)

How has this outsourcing of marketing activities changed during the last year?

How do you think this outsourcing of marketing activities will change during the next year?

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