Brand Value | The CMO Survey

Christine Moorman is the Director of The CMO Survey and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.

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The CMO Survey Blog

The Marketing Goals-Marketing Performance Gap

December 13th, 2011

The CMO Survey asks marketers to share their actual performance and future goals for each administration of the survey across a range of metrics: market share, sales revenue, profits, marketing ROI, customer acquisition, customer retention, and brand value. I took a look at what is happening with these metrics during this rough economic period. (more…)

Keywords: brand value, customer acquisition, customer retention, gap, goals, market share, metrics, performance, profits, recession, sales, The CMO Survey, trends

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