Duke News Releases

Duke University logo

The CMO Survey: Social Media Spending Falls Short of Expectations (August 23, 2016)

CMO Survey: Social Media Measurement Lags Behind Spending (February 16, 2016)

CMO Survey: Firms Moving to Integrate Social Media Marketing (August 25, 2015)

The CMO Survey: More Spending On Customer Data, Less Clarity On Using It (February 18, 2015)

The CMO Survey: Social Media Spending High, But Impact Difficult to Prove (September 3, 2014)

CMO Survey: Social Media Returns Difficult to Assess (February 19, 2014)

Chief Marketing Officers Find it Difficult to Prove Impact of Social Media Investments (August 27, 2013)

The CMO Survey: Social Media Spending by Marketers to Skyrocket (February 26, 2013)

The CMO Survey: Marketer Optimism for U.S. Economy Slumps (August 22, 2012)

CMOs: U.S. Economy on the Rebound (February 29, 2012)

CMO Survey:  Marketers to Significantly Increase Their Investment in Social Media (September 6, 2011)

CMO Survey: Marketers Optimism Rises to Highest Level in Two Years, All Company Indicators Rebound (February 15, 2011)

CMO Survey: Marketers to Nurture Customer Relationships and Invest in Social Media (August 10, 2010)

CMO Survey: Marketers to Hire Again; Remain Focused on Social Media (February10, 2010)

CMO Survey: Marketers Prepare for Better Times Ahead; Increase Focus on Social Media Strategies (August 10, 2009)

CMO Survey: Marketers Cut Traditional Spending, Focus On New Opportunities (February 25, 2009)