Fighting comment trolls and tracking CMO spending trends

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“Finally, we examine the latest Fuqua/Duke Biz school CMO survey. It found that spending on marketing analytics is expected to leap from 4.6% to almost 22% of marketing budgets in the next three years. But marketers say barely a third of available data is used because managers lack the tools to measure the success of analytics and people who can link the data to marketing practice.”