Recent Media


Advertising Age, Marketers Keep Spending on Social Despite Lack of Results, (Feb 17, 2016)

Advertising Age, Yelp Agrees to License Its Data to Sprinklr, All the Better for Marketers to Understand Their Consumers (Feb 18, 2016)

Adlatina, Los marketers seguirán apostando a los medios sociales pese a la falta de resultados (Feb 22, 2016)

Business News Daily, Social and Mobile Aren’t Paying Off for Marketers, (Feb 19, 2016)

Marketing Directo, Sólo el 11,5% de los “marketeros” puede probar el impacto cuantitativo del social media (Feb 19, 2016)

Media Post Marketers Still Spending Wildly on Social but only 11.9 % Can Prove ROI (Feb 18, 2016)

Inside Radio, Survey: Clear Goals Needed To Measure Social Media ROI.  (Feb 18, 2016)

Meio & Mensagem Social media: pouco resultado, muita verba  (Feb 17, 2016)

Puro Marketing La industria de las herramientas analíticas sigue y seguirá creciendo (translate) (Feb 17, 2016)

Newswise CMO Survey: Social Media Measurement Lags Behind Spending (Feb 16, 2016)

MyMarketing, Gli inafferrabili risultati del social media marketing (Feb 24, 2016)

Adlatina Los marketers seguirán apostando a los medios sociales pese a la falta de resultados  (Feb 22, 2016)

WARC, US mobile marketing budgets grow (Mar 07, 2016)

MyInforms Social Media Spending Soars, Results Less So (Mar 04, 2016)

The Drum CMO survey indicates greater spend, room for improvement (Mar 02, 2016)

Reuters, Deloitte’s CMO Services; The CMO Survey – Marketing Spend, Social Media and ROI (Mar 02, 2016)

Yahoo Finance Deloitte’s CMO Services; The CMO Survey – Marketing Spend, Social Media and ROI (Mar 02, 2016)

TheStreet Deloitte’s CMO Services; The CMO Survey – Marketing Spend, Social Media And ROI (Mar 02, 2016)

Fierce CMO Study: CMOs are spending more on social and mobile (Mar 09, 2016)

Capitol Communicator Marketers Increasing Social Media Spending Despite Many Not Being Able to Show Impact (Mar 07, 2016)

TMC Net CMO Survey Part 2: The Impact of Social Media (Mar 07, 2016)

Marketing News, 12 Reasons You Aren’t Making Use of Customer Insights (Mar 26, 2016)

The Next Web, How to determine your social media marketing budget (May 12, 2016 )

Marketing-Interactive, Is your ‘social’ performing? (July 19, 2016)

Harvard Business Review, Fix Your Social Media Strategy by Taking It Back to Basics (July 25, 2016)

Forbes, Ten Steps To Better Use Of Marketing Analytics (August 9, 2016)

MarketingTech, How marketers can drive engagement across social channels (August 15, 2016)

Past Media
2016 February  
2015 February August
2014 February August
2013 February August
2012 February August
2011 August
2010 February August
2009 August
2008 August