August 2011 Coverage

Marketing News, How Economic Confidence Affects Marketer Spending (December, 2011)

Marketing Management, Integrating Social Media (Winter 2011)

Marketing Governance, CMO Survey: Budgets and Hiring up, Optimism Down (October 18, 2011)

Business 2 Community, Integrated Marketing – It’s A Worldwide Phenomenon (October 13, 2011)

Bloomberg TV, “Increasing Social Media Budgets” (October 3, 2011)

iProspect, Will Relationship-Based Metrics Prove More Important? (October 3, 2011)

Social Media Optimization, A Look At Metrics That CMOs Are Focusing On (October 3, 2011)

Orbital Alliance, CMO Survey: Budgets and Hiring up, Optimism Down (September 29, 2011)

Articles 2008, Social media spending on the rise! (September 29, 2011)

Chron, How to Develop a Social Media Strategy and a Road Map for Integration (September 29, 2011)

The CMO Site, Survey: CMOs Expect to Ramp Up Social Spending (September 27, 2011)

North Carolina News Network, Duke survey shows massive growth trend in social media marketing (September 26, 2011)

Business 2 Community, Integrated Marketing – The Holy Grail Of Marketing? (September 23, 2011)

Anne Janzer, Social media spending in B2B: New research (September 23, 2011)

MarketingProfs, CMOs: Budgets, Hiring Up; Optimism Down (September 22, 2011)

Fastgush, Nope, Firms Still Don’t Understand Social Media (September 20, 2011)

McVay New Media, As Social Spending Rises, Which Metrics Are CMOs Focusing On? (September 19, 2011)

B to B, B2B publishers bullish on 2011 budgets (September 19, 2011)

Marketing Pilgrim, CMO Survey: Fewer CMO’s Tying Sales Success to Social Media (September 19, 2011)

BrianSolis, Be careful what you ask for, you might just measure it (September 19, 2011)

HispanicPRPro, As Social Spending rises, which metrics are CMOs focusing on? (September 16, 2011)

eMarketer, As Social Spending Rises, Which Metrics Are CMOs Focusing On? (September 15, 2011)

The CMO Site, CMOs Spending More on Social Media (& Other Useful Stats) (September 13, 2011)

Capstrat, A Chief Marketing Officer’s Guide to Social Media Integration (September 9, 2011)

Star Group, CMO’s To Increase Spending On Social Media But Integration Still Lacking (September 8, 2011), Fasten Your Social Media Seatbelts: Marketers Ready For Full Take-off (September 8, 2011)

PRBuilder, Social media spending set to increase, study says (September 8, 2011)

Marketing Mag, Marketers’ Investment In Social Media To Increase: Survey (September 7, 2011)

Commercial Alert, Social media marketing is on the rise, survey says (September 7, 2011)

Forbes, The Big Reason for Yahoo’s Woes: Marketers Fleeing to Social Media (September 7, 2011)

Printing Impressions, CMO Survey Finds Marketers Plan to Significantly Increase Their Social Media Spend (September 6, 2011)

B to B, CMOs to boost spending (September 6, 2011)

MediaPost News, Marketers Plan To Increase Social Media Spend (September 6, 2011)

WRALtechwire, Social media spending on way up, execs tell Duke survey (September 6, 2011)

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