Marketing in a Technology Company: GE’s Organizational Platform for Innovation This post was co-authored with Anna Chavis and Jace Moreno, MBA students, Fuqua School of Business, Duke University. At a recent roundtable discussion at Fortune’s Most Powerful
This post was co-authored with Shiwani Kumar and Sylvia Yang, both MBA students at the Fuqua School of Business, Duke University. Marketing analytics involves the creation and use of quantitative data to derive consumer insights and
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Spending on social media continues to soar, but measuring its impact remains a challenge for
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. What makes services like serpninja valid is that social media is an increasingly important tactic
New results from The CMO Survey point to this disconnect. Social media spending is currently 9.4% of marketing budgets and is expected to increase 128% to 21.4% in the next five years (see Figure 1).