Wall Street Journal CMO Today, Marketing Budgets Vary by Industry (January 24, 2017)
Wall Street Journal CMO Today, CMO Survey: Why is Social Falling Short? (November 15, 2016)
"I look to The CMO Survey to provide important insight on where markets are going so I can be there when my customers are ready but my competitors aren't!"
Genco Transportation Logistics
Christine Moorman is the Director of The CMO Survey® and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.