Citing the Survey
Guidelines for referencing The CMO Survey
- Write out the full name: The CMO Survey
- Reference the month and year of results
- If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, and Report of Results by Firm and Industry Characteristics
For example, if you are referencing Figure 2.1 from the August 2011 Highlights and Insights, reference:
Source: The CMO Survey – Highlights and Insights Report, Figure 2.1, August 2011.