Participate in the Survey

Join the survey!

Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey.

The confidentiality of participating companies is protected by Duke University guidelines. Companies will never be identified in reports and only aggregate or industry-level data will be used in reports. Company data is saved on a secure server and assigned a unique identification number that cannot be traced back to firms.

If you do not qualify to participate, you can receive information about the Survey by following Professor Moorman on Twitter or on LinkedIn. Stay on top of new survey results and blogs by signing up for the RSS feed.

CMO Participation Form

If you have questions about participating and wish to speak with someone other than Professor Moorman, please contact Duke University at 919-684-3030 or