Predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008

Participate in Survey

Sign up to take part in the
next survey.

SIGN UP NOW

View the Results

View reports containing CMO Survey results and insights.

SEE RESULTS

Learn About Us

Get acquainted with the survey, partners, and people.

MORE INFORMATION

Read the Blog

Read Professor Moorman’s analysis of key survey results.

READ POSTS

Featured Post

How Does Your Marketing Budget Grow? – Key Trends From The CMO Survey

Oct 8, 2018 |

Nikita Avdiushko, Duke University – Fuqua School of Business MBA Student, contributed to this post. Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are...

Featured Post

Adobe: How To Dominate The Subscription Economy

Sep 17, 2018 |

This post was co-authored with Nikita Avdiushko, a second year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. The Subscription Economy, a term that was relatively...