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Featured Post

How To Overcome ECommerce Growing Pains

Jan 29, 2019 |

Holly Larson, Lauren Kirby, and Torren McCarthy contributed to this post. Attention online shoppers: It’s harder to connect with you than expected. The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports...

Featured Post

Adobe: How To Dominate The Subscription Economy

Sep 17, 2018 |

This post was co-authored with Nikita Avdiushko, a second year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. The Subscription Economy, a term that was relatively...