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Read Professor Moorman’s analysis of key survey results.

Covid Drives Digital as Marketers Pivot into Stronger and Leaner Roles

Jun 18, 2020 |
  • Digital Marketing
  • Firm Performance
  • Marketing Jobs
  • Marketing Organization
  • Marketing Spending

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders...

Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward

Jun 16, 2020 |
  • Digital Marketing
  • Firm Performance
  • Marketing Jobs
  • Marketing Leaders
  • Marketing Spending
  • Social Media

The CMO Survey from Duke University conducted a Special Covid-19 Edition survey asking marketing leaders to share their survival strategies, KPIs, and predictions about the future. Top results are discussed.

Top Ten Results from the February 2020 CMO Survey

Feb 26, 2020 |
  • Firm Growth
  • Marketing Jobs
  • Marketing Metrics
  • Marketing Organization
  • Marketing Spending
  • Mobile Marketing
  • Social Media

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level

Smart Marketing: How Corporate Marketers Deploy AI

Feb 21, 2020 |
  • Digital Marketing
  • Marketing Analytics

Marketers report a 27% increase in the use of AI & machine learning in marketing toolkits over 6 months prior and expect a 59% increase in 3 years. Top uses include AI for content personalization, targeting, predictive analytics. Organizational challenges to maximize the impact of AI in marketing are discussed.

Top Ten Results From The CMO Survey – August 2019

Aug 28, 2019 |
  • Marketing Analytics
  • Marketing Jobs
  • Marketing Leaders
  • Marketing Spending
  • Mobile Marketing

Top ten results from the August 2019 CMO Survey include new insights on marketing spending, marketing leadership, marketing analytics, artificial intelligence and marketing, customer experience (CX), marketing and societal metrics, mobile marketing, and how technology is replacing marketing jobs.

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The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.

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Christine Moorman is faculty at the Fuqua School of Business, Duke University. She is the Editor in Chief of the Journal of Marketing.

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