Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26th Edition of The CMO Survey
Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders...
The CMO Survey from Duke University conducted a Special Covid-19 Edition survey asking marketing leaders to share their survival strategies, KPIs, and predictions about the future. Top results are discussed.
Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level
Marketers report a 27% increase in the use of AI & machine learning in marketing toolkits over 6 months prior and expect a 59% increase in 3 years. Top uses include AI for content personalization, targeting, predictive analytics. Organizational challenges to maximize the impact of AI in marketing are discussed.