Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is...
Results from the February 2018 CMO Survey indicate marketing leaders are experiencing higher levels of responsibility in their organizations. Marketing leads the following activities in most companies: brand, digital marketing, advertising, social media, public relations, promotion,...
Here are few key trends relevant to Marketing Analytics and Marketing Technologies from the February 2018 CMO Survey. First, companies currently spend 5.8% of their marketing budgets on marketing analytics. This percentage has not changed much...
This post was co-authored with Nikita Avdiushko, a first year MBA student at the Fuqua School of Business, Duke University, Shiwani Kumar, a former MBA student from the Fuqua School of Business, and Ben Richman, Business Development...
Companies report that approximately 73% of their growth will come organically—that is taking actions on their own to grow their business rather than partnering, engaging in acquisitions, or licensing their products and services. These figures should...