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Read Professor Moorman’s analysis of key survey results.

Marketing Spending Benchmarks and Managing Digital Marketing Returns

May 27, 2022 |
  • Digital Marketing
  • Marketing Metrics
  • Marketing Spending
  • Privacy

This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University led the webinar. She was joined by Dennis Cardoso, Managing Director of Marketing Analytics & Strategy at Google. Christine and Dennis addressed the challenges of managing digital marketing to improve returns and navigate privacy challenges.

The CMO Survey Finds Digital Marketing Spending Soars, Yet Companies Lag on Climate and Privacy Related Issues

Feb 28, 2022 |
  • Climate
  • Customers
  • Digital Marketing
  • Marketing Jobs
  • Marketing Metrics
  • Marketing Spending
  • Privacy

Results from the February 2022 edition of The CMO Survey find that only one-third of marketers surveyed report their companies have specific goals related to climate change. Fewer than half of marketing leaders (47.4 percent) believe their companies are willing to make short-term financial sacrifices to reduce their environmental impact and 40 percent of companies are taking no marketing climate-related actions whatsoever.

Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

Sep 14, 2021 |
  • Digital Marketing
  • Firm Performance
  • Marketing Leaders
  • Marketing Metrics
  • Marketing Spending

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% growth over the last year, and is projected to grow by 14.7% in the next year. In the wake of this spending,

Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

Mar 18, 2021 |
  • Digital Marketing
  • Marketing Jobs
  • Marketing Leaders

Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead--all from The CMO Survey

Marketers Pivot to Meet Pandemic Year’s Emerging Digital, Social, and Political Trends

Feb 24, 2021 |
  • Customers
  • Marketing Jobs
  • Marketing Leaders
  • Marketing Spending

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26th Edition of The CMO Survey

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The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.

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Survey Founder & Director

Christine Moorman is faculty at the Fuqua School of Business, Duke University. She is the Editor in Chief of the Journal of Marketing.

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