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Read Professor Moorman’s analysis of key survey results.

Marketers Claim a Broader Role and Increased Influence Amid Pressures

Apr 1, 2025 |
  • AI in Marketing
  • Digital Marketing
  • Marketing Leaders
  • Marketing Spending
  • Social Media

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics.

Marketing Budget and Job Growth Rebound

Nov 12, 2024 |
  • Marketing Jobs
  • Marketing Leaders
  • Marketing Spending

Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries.

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

Apr 24, 2024 |
  • AI in Marketing
  • Digital Marketing
  • Firm Growth
  • Martech
  • Sustainability

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Results from the Fall 2023 Edition of The CMO Survey

Sep 27, 2023 |
  • AI in Marketing
  • Diversity
  • Equity
  • Marketing Metrics
  • Marketing Spending

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

Mar 28, 2023 |
  • Customers
  • Digital Marketing
  • Firm Growth
  • Marketing Jobs
  • Marketing Leaders
  • Marketing Metrics
  • Marketing Spending
  • Social Media

Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over the last 12 months, on average. Survey respondents included 314 marketing leaders at for-profit U.S. companies, 97 percent of whom are VP-level or higher.

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The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.

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Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University.

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