Optimism among U.S. marketers has fallen to the lowest level in 7 years, according to the Feb-2019 CMO Survey. On a scale of 1 to 100, with 100 being the most optimistic, CMOs ranked their optimism at 57.0, a 21% drop from 68.9 reported one year ago.
Holly Larson, Lauren Kirby, and Torren McCarthy contributed to this post. Attention online shoppers: It’s harder to connect with you than expected. The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports...
Nikita Avdiushko, Duke University – Fuqua School of Business MBA Student, contributed to this post. Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are...
This post was co-authored with Nikita Avdiushko, a second year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. The Subscription Economy, a term that was relatively...
Brand political activism feels fresh and new in an era of pervasive social media and a president who never tires of Twitter. Companies that decades ago would have maintained a studied silence are now weighing in...