Smart Marketing: How Corporate Marketers Deploy AI
Marketers report a 27% increase in the use of AI & machine learning in marketing toolkits over 6 months prior and expect a 59% increase in 3 years. Top uses include AI for content personalization, targeting, predictive analytics. Organizational challenges to maximize the impact of AI in marketing are discussed.
Top Ten Results From The CMO Survey – August 2019
Top ten results from the August 2019 CMO Survey include new insights on marketing spending, marketing leadership, marketing analytics, artificial intelligence and marketing, customer experience (CX), marketing and societal metrics, mobile marketing, and how technology is replacing marketing jobs.
Marketing Hiring Slows. Is A Recession On The Horizon?
Recessions are never easy to predict—except in hindsight. However, the most recent CMO Survey, published in February 2019, points to CMOs’ fears that a recession is approaching fast. In past blogs we highlighted CMOs’ focus ...
Why Social Media Performance Lags Even As Spending Soars
Marketers are smart, innovative people. They were early into digital technology and have used marketing automation solutions, CRM platforms and social media to deepen customer relationships and drive measurable business value. They also regularly defend ...