A Decade of Research

from The CMO Survey®

CMO Survey Results

Marketing Trends of the Decade from The CMO Survey®

The CMO Survey® collects critical data and offers deep insight into how marketers view the industry’s future, how they are investing in business and workforce growth, and how they are evolving marketing practices. Given the Survey’s recent 10-year anniversary, we thought it was a good time to reflect on the trends that have dominated the marketing industry in the past decade as well as share findings about what marketers should expect moving forward.

Thank you to the American Marketing Association for creating this summary.

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