Marketing leaders share views on best practices in marketing strategy, capabilities, and metrics.
Ann Lewnes, Chief Marketing Officer, GE
Executive Vice President and Chief Marketing Officer Ann Lewnes discusses marketing’s role in Adobe’s transition to a subscription-based model: “The opportunities are endless and in many ways, we’re just getting started.” She shares her perspectives on risk taking, the importance of a data-centric culture, commitment to change, creativity and talent, and redefining engagement.
Ann Lewnes’s Executive Biography
Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business.
Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been named the third most innovative CMO in the world by Business Insider, one of the world’s most influential CMOs by Forbes and to the AdWeek 50, an annual celebration of the most indispensable executives across marketing, media and technology. In 2015, Ad Age named her to The Creativity 50, a list honoring the most creative people of the year. Despite all this, she still watches too much TV.
If Ann were not at Adobe, she’d be a roadie for a band.