CMO Insights

Marketing leaders share views on best practices in marketing strategy, capabilities, and metrics.

Kim Feil, Chief Marketing Officer, Walgreens

Kim Feil discusses how to build a marketing function. From insights to accountability, Kim describes the architecture, processes, metrics and talent management strategies important to this effort.

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Kim Feil’s Executive Biography

Kim Feil is Vice President and Chief Marketing Officer for Walgreens. Over the last three years, she has created a new marketing center of excellence chartered to strengthen Walgreens’ consumer value proposition by better understanding the needs of the company’s 6 million daily customers and pharmacy healthcare patients. Under her leadership, Walgreens “There’s a way to stay well” platform has delivered new retail, pharmacy, cause and multicultural growth programs for the company.

During her 27 years in consumer packaged goods, she’s had a 360-degree view of the industry as a manufacturer, consultant and now retailer. Her experience includes marketing, sales and strategy roles at Frito-Lay, Cadbury Schweppes, Kimberly-Clark and Sara Lee; consulting as President of Marketing for Information Resources, Inc. and as CEO of their in-store audit joint venture; and now retailer experience leading Walgreens marketing.

Feil defines her expertise as a marketing transformation catalyst, and prior to Walgreens served as Senior Vice President and Chief Marketing Officer for Sara Lee North America, transforming its food brand portfolio marketing strategy, and previously as the first global Senior Marketing Officer for Kimberly-Clark building a new marketing center of excellence.