CMO Insights

Marketing leaders share views on best practices in marketing strategy, capabilities, and metrics.

CMO Survey Results

Marc S. Pritchard, Global Marketing Officer, Procter & Gamble

Marc S. Pritchard, Global Marketing Officer, Procter & Gamble. As a three-time winner of The CMO Survey Award for Marketing Excellence, Marc shares his viewpoints on how marketing contributes to P&G’s performance. He talks about how P&G learns about customers and how it is relentless in its attention to building loyal customers and strong brands in the store, on the web, and around the world.

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Marc Pritchard’s Executive Biography

Marc Pritchard is responsible for the global marketing and media strategy of the world’s largest advertiser, Procter & Gamble (P&G). As the company’s top marketer, Marc sets the marketing strategies to guide the communications and brand building programs for P&G’s portfolio of more than 300 brands worldwide, representing $83 billion in sales.

Appointed Global Marketing Officer August 1, 2008, Marc oversees a budget of $8.6B in advertising that the company invests to reach its diverse audience. He is also accountable for the development of the more than 5,000 marketers globally to ensure P&G has the marketing expertise needed now and for generations to come. Marc is a 26-year veteran of P&G, joining the company as a Cost Analyst in the Paper Division in 1982. Marc brings a robust set of experiences to the GMO position, including stints in Health & Beauty, Oral Care, Cosmetic and Fragrances, managing such business as Clairol, Pantene, Olay, Clearasil, Sure, Secret, and Cover Girl. His work has taken him to various international positions and he was the President of Global Strategy prior to his appointment as Global Marketing Officer for the company.

Marc is a recognized beauty industry leader actively involved for the past 12 years in the Cosmetic, Toiletries and Fragrance Association. Marc became Vice Chair of the CTFA in 2002 and served as Chairman of the Board (2004-2008). Additionally, Marc has served on the Board of Directors for the World Trade Center Institute of Baltimore since 2001. He has been honored by the American Cancer Society, Fashion Institute of Technology, Beyond Beauty OCD Foundation and the Pratt Institute for Design Excellence.

A graduate of Indiana University, the Oakland, CA native is married. Marc and his wife, Betsy, have three teenage daughters.