CMO Insights

Marketing leaders share views on best practices in marketing strategy, capabilities, and metrics.

CMO Survey Results

Stephen Quinn, Chief Marketing Officer, Walmart

Walmart CMO and Executive Vice President Stephen Quinn describes how Walmart rebuilt its customer focus. Key steps involved harnessing internal support, generating market insight, using customer-focused metrics, living the brand internally, and building marketing talent. The results have been impressive for this world-class retailer.

Read the interview

Stephen Quinn’s Executive Biography

Stephen Quinn is the Executive Vice President and Chief Marketing Officer of Walmart U.S. He is responsible for all aspects of Walmart’s marketing efforts, including customer research, strategy, e-commerce marketing, private brands and customer communications. Stephen joined Walmart in 2005 as the senior vice president of marketing and was named to his current position in 2007.

Before joining Walmart, Stephen was Chief Marketing Officer of Frito-Lay North America, a $10 billion division of PepsiCo. During his 13 years at PepsiCo, he served in a number of marketing roles, including innovation, brand management, advertising, market research and customer marketing. He was the general manager of convenience foods and separately the head of marketing for Frito-Lay Canada. Stephen also worked in marketing, sales and finance roles for Quaker Oats, Johnson & Johnson, Procter & Gamble and Nortel.

Stephen is on the board of directors of the Association of National Advertisers, the Ad Council and Give Kids the World. He earned a Bachelor of Arts degree in economics from Queens University, Canada, and an MBA from the Ivey School of Business at the University of Western Ontario.