Archives: Media Articles

Media Articles

9 Ways Marketers Are Driving Growth In 2019

May 27, 2019 | Forbes

Are Actionable Insights Enough?

May 8, 2019 | Advertising Age

Why Social Media Performance Lags Even As Spending Soars

April 23, 2019 | Forbes

How Marketers Can Meet the Growth Imperative

March 25, 2019 | Business2Community

Starbucks explores dark social for market research

March 14, 2019 | Marketing Week

CMO Survey: Marketers Join CFOs In Predicting An Economic Downturn

February 27, 2019 | Forbes

The CMO Survey: Marketers Sour on Economy as Growth Slows

February 27, 2019 | Duke News

Faced With Economic Uncertainty, Optimism Among Marketers Is at a 7-Year Low

February 27, 2019 | AdWeek

5 Reasons CMOs Should Have Their Red-Carpet Moment

January 28, 2019 | Forbes

5 Social Media Trends Hootsuite Sees Taking Hold in 2019

December 5, 2018 | AdWeek

Marketers: How To Trust Your Data Again

December 3, 2018 | Forbes

Helen Edwards: It’s riskier to be too slow than too fast

November 26, 2018 | Marketing Week

The Privacy Paradox And The Marketer’s Dilemma

November 19, 2018 | Forbes

How to Avoid the Most Common B2B Marketing Mistake

November 5, 2018 | Business2Community

Elon Musk’s Twitter Account Is Tesla’s $40 Million Marketing Platform. ‘Worth It’

October 30, 2018 | Forbes

3 Steps to Find Out Why Your Social Media Leads Are Leaving

October 11, 2018 | AdWeek

How Blockchain Can Help Marketers Build Better Relationships with Their Customers

October 1, 2018 | Harvard Business Review

How Does Your Marketing Budget Grow? — Key Trends From The CMO Survey

September 27, 2018 | Forbes

Big Brands And Political Activism: What Do Marketers Think?

September 4, 2018 | Forbes

Social Spending Accelerating despite most marketers not being able to prove impact

August 30, 2018 | Marketing Week

Digital Marketing Spend Roars Despite Weak Privacy Concerns And Capability Performance

August 28, 2018 | Forbes

CMO Survey: Marketers Predict More Online Data Use, Less From Third Parties

August 28, 2018 | Duke News

Adobe: How To Dominate The Subscription Economy

August 23, 2018 | Forbes

How CMOs Should Be Managing Their Marketing Budgets

July 27, 2018 | Forbes

Up Your Social Media Game By Answering These 8 Branding Questions

July 23, 2018 | Entrepreneur

Why Marketing Analytics Hasn’t Lived Up to Its Promise

May 30, 2018 | Harvard Business Review

Marketing Budget Trends: 5 Key Points

May 7, 2018 | Marketing Charts

Making Data Work For You – Think Big Start Small

April 10, 2018 |

Measurement, Analytics a Hot Skill

April 4, 2018 | Business2Community

3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point

March 26, 2018 | AdWeek

Social Media Spending, Use And Distraction?

March 21, 2018 | Forbes

What Marketing Leads In Companies

March 14, 2018 | Forbes

What Percent of Revenue Do Publicly Traded Companies Spend on Marketing and Sales?

March 12, 2018 | Vital

How Much Should You Spend on Digital Marketing in 2018?

March 12, 2018 | Snap

CMOs Say They’re Getting Better At Measuring ROI Quantitatively

March 5, 2018 | Marketing Charts

Pluses and Perils of Going Political (Jim Karrh On Marketing)

March 5, 2018 |

How Amazon Is Minting A New Generation Of Customer-Data-Obsessed Companies

March 2, 2018 | Forbes

The CMO Survey: How Does Your Company Develop New Marketing Capabilities?

March 1, 2018 | Marketing Journal

B2B Marketers Expect Budget Increases and More Investment in Digital

February 28, 2018 |

Proving the Impact of Marketing

February 28, 2018 | Business2Community

CMOs Say Organic Growth Depends Far More on Talent Than Tech or Data

February 27, 2018 | Marketing Charts

Marketing Analytics And Marketing Technology Trends To Watch

February 27, 2018 | Forbes

4 Industries That Will Dominate Social Media in 2018

February 23, 2018 | AdWeek

4 Industries That Will Dominate Social Media in 2018

February 23, 2018 |

Talent is CMO focus

February 23, 2018 |

The Link Between Talent And Organic Growth

February 23, 2018 | Forbes

Marketing Analytics And Marketing Technology Trends To Watch

February 22, 2018 | Forbes

CMO Survey predicts 6.5% increase in marketing capabilities spend this year

February 22, 2018 | The Drum

Why Digital Marketing Services Budgets Are Increasing By Most of the Company?

February 21, 2018 |

February 2018 CMO survey results: Changes and trends in marketing priorities

February 21, 2018 |

CMOs Eschew Politically Charged Issues, Mostly

February 21, 2018 | MediaPost

The Link Between Talent And Organic Growth

February 21, 2018 | Forbes

The CMO Survey: Few Marketers Think Brands Should Take Political Stances

February 20, 2018 | Duke News

How Does Your Company Develop New Marketing Capabilities?

February 20, 2018 | Forbes

The CMO Survey: Few Marketers Think Brands Should Take Political Stances

February 20, 2018 |

How Does Your Company Develop New Marketing Capabilities?

February 20, 2018 | Forbes

Mapping Content to All Points in the Customer Journey

February 14, 2018 | Chief Marketer

10 Content Marketing Learnings from the NewsCred Top 50

February 8, 2018 | NewsCred

Why Everyone in Business Needs to be a Student of marketing

February 7, 2018 | Advertising Age

Marketing Trends from The CMO Survey and Reigniting Your Passion for Marketing

February 1, 2018 | Drew Neisser

The CMO’s Evolving Role in Managing Cyber Risk

January 30, 2018 | Wall Street Journal

How—and Why—to Break Social Media Marketing Out of Its Silo

January 25, 2018 | Business2Community

Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.

January 25, 2018 | Entrepreneur

How to Take Your Experiential Marketing to the Next Level

January 19, 2018 | Chief Marketer

What’s the Value of a Like? How to Use Facebook and Other Social Media Effectively

January 16, 2018 | American Marketing Association

Chief Marketing Officer: The Most Challenging And Rewarding Role

January 16, 2018 |

Why Apple Is Still A Great Marketer And What You Can Learn

January 12, 2018 | Forbes

The Basic Social Media Mistakes Companies Still Make

January 2, 2018 | Harvard Business Review

What Are the Most Important Qualities of an Effective CMO?

December 31, 2017 | American Marketing Association

What’s Top of Mind for CMOs in 2018

December 28, 2017 | NewsCred

Why You Should Treat Your Marketing Budget Like a Poker Bankroll

December 26, 2017 | Entrepreneur

How Marketing Operations Affects Marketing Accountability

December 19, 2017 | Business2Community

Is Shifting from Traditional Advertising Good for Business?

December 14, 2017 | American Marketing Association

CMOs’ Budgets in 2017: 5 Key Data Points

December 4, 2017 | Marketing Charts

Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

November 3, 2017 | Marketing Charts

Embark on the Marketing Accountability Journey

November 2, 2017 | Forbes

Budget series pt. 1: How to determine your paid social media budget for 2018

November 1, 2017 | Twitter Business

3 Things To Scare CMOs This Halloween

October 31, 2017 | Oracle

Marketing Accountability

October 20, 2017 | Forbes

Understanding and Meeting the Challenges of Digital Transformation

October 10, 2017 | CMS Wire

These Are the World’s 10 Largest Market Research Companies

October 6, 2017 | Marketing Charts

CMOs Say Social Media Spending Will Rise 89% By 2022

October 5, 2017 | American Marketing Association

‘Likes’ lead to nothing-and other hard-learned lessons of social media marketing

October 3, 2017 | Forbes

5 Critical Steps for Planning Your 2018 Marketing Budget

September 30, 2017 | KEO Marketing

Rewards Programmes: Key For Marketers In Unlocking More Revenue

September 27, 2017 | Brand Quarterly

CMOs’ Use of Analytics Registers Uptick

September 8, 2017 | Marketing Charts

Want to be An Effective CMO? Here’s What it Takes.

September 6, 2017 | Marketing Charts

The CMO Report

September 5, 2017 |

Becoming a martech mastermind: Agility, proficiency and accountability

September 5, 2017 | MarTech Today

‘Marketers’ obsession with ROI and short-termism undermining growth’ – Peter Field

September 4, 2017 |

The new attribution challenge: Understanding how marketing and sales work together

September 1, 2017 |

CMO Survey: Analytics More Influential, But Talent Lacking

August 29, 2017 | Duke News

From Social Connection to Conversion

June 12, 2017 | Advertising Age

CMOs boost in-house marketing skills

May 2, 2017 | Wall Street Journal

What’s the value of a like?

March 15, 2017 | Harvard Business Review

CMO Survey: Analytics Spending Up, But Influence Down

February 28, 2017 | Duke News

How brands can benefit from the social media multiplier effect

February 2, 2017 | Marketing News

Marketing budgets vary by industry

January 24, 2017 | Wall Street Journal

CMO Survey: Why is social falling short?

November 15, 2016 | Wall Street Journal

Marketing’s roles and responsibilities reexamined

September 29, 2016 | Marketing News

The CMO Survey: Social media spending falls short of expectations

August 23, 2016 | Duke News

Fix your social media strategy by taking it back to basics

July 25, 2016 | Harvard Business Review

Insight on insights

April 1, 2016 | Marketing News

12 Reasons You Aren’t Making Use of Customer Insights

March 26, 2016 | Marketing News

Marketers keep spending on social despite lack of results

February 17, 2016 | Advertising Age

CMO Survey: Social media measurement lags behind spending

February 16, 2016 | Duke News

Quantifying the impact of marketing analytics

November 5, 2015 | Harvard Business Review

The Digital Learning Race

October 12, 2015 | Marketing News

CMOs continue to report low usage of marketing analytics

August 31, 2015 |

Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela

August 31, 2015 | MediaPost

Marketers willing to put more money into mobile ads as strategy evolves

August 28, 2015 | Wall Street Journal

CMOs: Marketing Budget Growth Expected; ROI Problems Persist

August 27, 2015 | Marketing Charts

CMO Today: Burger King Extends Marketing Olive Branch to McDonald’s

August 26, 2015 | Wall Street Journal

CMO Survey: Firms moving to integrate social media marketing

August 25, 2015 | Duke News

CMOs will increase spending on social, mobile and analytics

August 25, 2015 | Advertising Age

CMOs Bullish On Social, Mobile Despite Measurement Concerns

August 25, 2015 | MediaPost

5 ways brand marketers can innovate with analytics

June 29, 2015 | Forbes

Spotty analytics usage in the era of data-driven business

April 15, 2015 | Marketing News

What’s New in Mobile Video?

March 26, 2015 |

New Technologies, New Marketing

March 23, 2015 | MIT Sloan Management Review

How Do B2B Marketers Choose Their Digital Channel Mix?

March 12, 2015 | Marketing Charts

Number Of The Week: 30 Percent

March 2, 2015 | Business2Community

According to CMOs this is priority #1 for consumers in 2015

February 27, 2015 | Forbes

Customers Prioritize Service Over Price and Brand, CMOs Say

February 27, 2015 | Marketing Charts

CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive

February 24, 2015 | Marketing Charts

US CMOs Still Report Making Little Use of Marketing Analytics

February 23, 2015 | Marketing Charts

Marketers Buy More Than They Use Analytics

February 22, 2015 | MediaPost

CMOs Will Spend More On Social Media, But Still Struggle With ROI

February 19, 2015 | MediaPost

The CMO Survey: More spending on customer data, less clarity on using it

February 18, 2015 | Duke News

CMOs plan to boost marketing budgets by 9% this year

February 18, 2015 | Advertising Age

10 tips for a better return on marketing analytics

October 15, 2014 | Marketing News

The CMO Survey: Social media spending high, but impact difficult to prove

September 3, 2014 | Duke News

Marketing Trends and Predictions For 2014 and Beyond

August 3, 2014 | Business2Community

5 CRO Elements to Test on Facebook

July 27, 2014 | Business2Community

CMO Survey on Social Media: Keeping the Faith

June 28, 2014 | Business2Community

CMO Survey: Marketing Analytics are a Waste of Money

February 28, 2014 | CMS Wire

CMOs Aren’t Keeping Up With Their Own Social Media Spending Forecasts

February 24, 2014 | Marketing Charts

Quantitative Proof of Marketing Spend’s ROI Still Eludes CMOs

February 21, 2014 | Marketing Charts

CMOs’ Pessimism Surrounding Traditional Ad Spending Eases

February 20, 2014 | Marketing Charts

CMO Survey: Spending on social media outpaces measurement

February 19, 2014 | Duke News

Recruit better data analysts

February 14, 2014 | Harvard Business Review

How to Nurture Leads from Twitter

November 26, 2013 | MediaPost

How CMOs can get CFOs on their side

November 25, 2013 | Harvard Business Review

How to Win with Twitter Lead Gen Cards: Part I

November 8, 2013 |

CMOs See Traditional Media Ad Spend Falling

September 12, 2013 | MediaPost

Always Be Measuring: The Role Of The 21st Century Marketer

September 5, 2013 | MediaPost

Survey: Chief Marketing Officers find it difficult to prove impact of social media investments

August 27, 2013 | Duke News

Why B2B marketers still don’t get social media – and 7 steps for fixing that

May 24, 2013 | Fast Company

The Critical Role of Conceptual Analytics in Conversational Marketing

May 19, 2013 | Business2Community

CMOs using social data to flex their muscle

April 8, 2013 | MIT Sloan Management Review

Six in ten CMOs say their companies don’t evaluate the quality of marketing analytics

March 1, 2013 | Marketing Charts

CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing

February 27, 2013 | Marketing Charts

The CMO Survey: Social media spending by marketers to skyrocket

February 26, 2013 | Duke News

CMOs bullish about social media spending

February 26, 2013 | Marketing Charts

Social media spending set to surge

February 26, 2013 | Fast Company

A fast boat to China: How U.S. companies are navigating the marketing waters

September 17, 2012 | Forbes

On our radar

August 23, 2012 | Wall Street Journal

CMOs’ Big Social Media Spending Plans Continue

August 22, 2012 | Marketing Charts

Marketer optimism for U.S. economy slumps

August 21, 2012 | Duke News

Fuqua CMO Study Underestimates Social Business Adoption

March 19, 2012 | Business2Community

CMOs: U.S. economy on the rebound

February 29, 2012 | Duke News

Integrated Marketing – It’s A Worldwide Phenomenon

October 13, 2011 | Business2Community

Integrated Marketing – The Holy Grail Of Marketing?

September 23, 2011 | Business2Community

CMO Survey: Marketers to Significantly Increase Their Investment in Social Media

September 5, 2011 | Duke News

CMO Survey: Marketers Optimism Rises to Highest Level in Two Years, All Company Indicators Rebound

February 14, 2011 | Duke News

CMO Survey: Marketers to Nurture Customer Relationships and Invest in Social Media

August 29, 2010 | Duke News

Up, up and away

June 15, 2010 | Marketing News

CMO Survey: Marketers to Hire Again; Remain Focused on Social Media

February 11, 2010 | Duke News

Look both ways

November 15, 2009 | Marketing News

CMO pessimism waning

May 15, 2009 | Marketing News

Marketers cut traditional spending, focus on new opportunities

February 25, 2009 | Duke News