Category: Marketing Leaders
Big Brands and Political Activism: What Do Marketers Think?
Digital Marketing Spend Roars Despite Weak Privacy Concerns and Capability Performance
Aug 28, 2018 |Results from the August 2018 CMO Survey indicate that marketers are charging ahead with digital spending. At the same time, concerns about privacy and the state of digital marketing capabilities lag. Let’s begin with the spending....
What Marketing Leads In Companies
Ten Steps To Better Use Of Marketing Analytics
Aug 17, 2016 |This post was co-authored with Shiwani Kumar and Sylvia Yang, both MBA students at the Fuqua School of Business, Duke University. Marketing analytics involves the creation and use of quantitative data to derive consumer insights and...