In the Media

Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries.

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over the last 12 months, on average. Survey respondents included 314 marketing leaders at for-profit U.S. companies, 97 percent of whom are VP-level or higher.

The past three years have disrupted life and business as we know it. Now that the world is emerging from a pandemic, what’s next? For insight, let’s flash back to 1920. The U.S. has just come

This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University led the webinar. She was joined by Dennis Cardoso, Managing Director of Marketing Analytics & Strategy at Google. Christine and Dennis addressed the challenges of managing digital marketing to improve returns and navigate privacy challenges.