February 2016

Three reports are available for each issue of the survey.

  • The “Highlights and Insights Report” focuses on key results and shows trends over time.
  • The “Topline Report” summarizes survey results at the aggregate level.
  • The “Report of Results by Firm and Industry Characteristics” shows all results by industry sector, firm size, and percent of firm sales from the internet.
Social media contributes little to company performance

Highlights and Insights Report

Examines survey results and trends over time.

Topline Report

Summarizes all survey results at the aggregate level.

Report of Results by Firm and Industry Characteristics

Examines survey results cut by industry and firm qualities.