Latest Results

Special Covid-19 Edition: June 2020

This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year.

Three standard reports are available for each issue of the survey.

  • The “Highlights and Insights Report” focuses on key results and shows trends over time.
  • The “Topline Report” summarizes survey results at the aggregate level.
  • The “Report of Results by Firm and Industry Characteristics” shows all results by industry sector, firm size, and percent of firm sales from the internet.

Topline Report

Summarizes all survey results at the aggregate level.

Report of Results by Firm and Industry Characteristics

Examines survey results cut by industry and firm qualities.