Look both ways
CMO Survey Results
“Marketers are optimistic about the future! Over the course of the year, marketers’ views about the overall U.S. economy have changed from August 2008 with a score of 50 (where 0 is least optimistic and 100 is most optimistic) to 47 (February 2009) and rebounded to a score of 56 (August 2009).”