“A year into the most politically- and brand-charged period in American history, a new poll of CMOs finds most of them believe they should keep their distance from politically-charged issues.”
“CMOs are admitting they don’t know if any of their marketing investments, with their large and growing digital share, actually matter at all: According to a study from Duke University’s Fuqua School of Business, which surveyed...
““Closing the measurement gap is an area that companies must address if they are going to move social media into the canon of marketing strategy,” Christine Moorman, a professor at Duke University’s Fuqua School of Business and director...
“According to the latest iteration of the CMO Survey from Duke University’s Fuqua School of Business, something like the avocado effect may be happening among marketers who buy analytics products. The survey of 288 marketers VP...
“The latest edition of the CMO Survey from Duke University’s Fuqua School of Business had good news and bad news where social media is concerned.”