Media Source: American Marketing Association
August 2019 CMO Survey: Hiring, AI on the Rise
What’s the Value of a Like? How to Use Facebook and Other Social Media Effectively
Recent research by the CMO survey indicates that spending on social media is around 12% of the marketing budget on average. This same research shows, however, that most firms haven’t figured out how to effectively integrate social
What Are the Most Important Qualities of an Effective CMO?
What makes a CMO effective? The August 2017 CMO Survey posed this question to a sample of 349 top marketers.