“That’s according to the latest biannual CMO Survey [pdf], which found that services companies had hiked their budgets the most in the past year, while product companies are the most bullish about the year to come.”
As pressure continues to build on marketers to prove their worth, respondents to the latest CMO Survey [pdf] are displaying a heightened level of confidence in their ability to quantitatively demonstrate the impact of marketing.
Having the right talent is the most important factor for driving future organic growth, say respondents to the latest edition [pdf] of the CMO Survey. More than one-third (35.3%) of the CMOs surveyed for the report said that...
For context, the latest installment of The CMO Survey [pdf] finds that in the US, CMOs across company sizes estimate allocating 11.4% of their firm budgets and just 6.9% of their company revenues on marketing. B2C...
The latest CMO Survey [pdf] indicates that CMOs in the US plan to increase their spending on marketing research and intelligence by 3.4% in the next 12 months. CPG companies expect to have the biggest spending...