Media Source: Advertising Age
Why Everyone in Business Needs to be a Student of marketing
The CMO survey report said only about 30 percent of companies have chosen marketing to lead that task.
From Social Connection to Conversion
“The percentage of marketers who say they can quantify the business impact of social media has gone down, from an already low 14.5% in 2014 to 11.5% in 2016, according to The CMO Survey. Yet investments...