Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level
“The CMO Survey, founded in 2008, surveys thousands of top marketers twice a year to look for marketing trends over time. The most recent results, gathered from over 4,500 marketers in February 2014, provide valuable
“Such is the case with most of the questions regarding social media that have been asked for several surveys. Reflecting on the most recent CMO Survey below are some thoughts about social media’s representation in
“This won’t help the marketing executive at the C-Suite table: Only about a third of organizational projects include marketing analytics. And there has been no significant gains for how marketing analytics contribute to a company’s overall
Recessions are never easy to predict—except in hindsight. However, the most recent CMO Survey, published in February 2019, points to CMOs’ fears that a recession is approaching fast. In past blogs we highlighted CMOs’ focus