Category: Marketing Metrics
Measuring the Impact of Social Media on Your Business
Tweet this: Social media important to company performance but difficult to prove
Sep 3, 2014 |New results from The CMO Survey point to this disconnect. Social media spending is currently 9.4% of marketing budgets and is expected to increase 128% to 21.4% in the next five years (see Figure 1). However,...
Who Has the Biggest Marketing Budgets?
Does Pressure to Prove the Value of Marketing Help or Hurt Company Performance?
Nov 21, 2013 |Two-thirds of all top marketers feel pressure from their CEO or Board to prove the value of marketing according to August 2013 results from The CMO Survey. Of those, 60% describe that pressure as increasing. These...