Category: Marketing Metrics
Why Apple is Still a Great Marketer and What You Can Learn
Measuring the Impact of Social Media on Your Business
Tweet this: Social media important to company performance but difficult to prove
Sep 3, 2014 |New results from The CMO Survey point to this disconnect. Social media spending is currently 9.4% of marketing budgets and is expected to increase 128% to 21.4% in the next five years (see Figure 1). However,...