Category: Marketing Jobs
Hiring a Marketer? Join the Crowd!
Great news for job-seeking marketers is on the horizon. The August 2017 CMO Survey found that companies will hire 6.4% more marketers in the next year, representing a 72% increase from the February 2017 report of 3.7% change....Six Reasons Marketing Budgets are on the Rise
Nov 1, 2012
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Marketing budgets as a percent of overall firm budgets and as a percent of firm revenues are both on the rise as noted in my prior post. Why are firms spending more on marketing? Here are...
The Social Media Integration Gap
Mar 13, 2012
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Last week I reported on the expected increase in social media spend from an already high 7.4% of marketing budgets to 10.4% within a year and 19.5% within five years. It is therefore both interesting and...