Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level ...
Top ten results from the August 2019 CMO Survey include new insights on marketing spending, marketing leadership, marketing analytics, artificial intelligence and marketing, customer experience (CX), marketing and societal metrics, mobile marketing, and how technology is replacing marketing jobs.
Recessions are never easy to predict—except in hindsight. However, the most recent CMO Survey, published in February 2019, points to CMOs’ fears that a recession is approaching fast. In past blogs we highlighted CMOs’ focus ...
Results from the February 2018 CMO Survey indicate marketing leaders are experiencing higher levels of responsibility in their organizations. Marketing leads the following activities in most companies: brand, digital marketing, advertising, social media, public relations, promotion, ...
Companies report that approximately 73% of their growth will come organically—that is taking actions on their own to grow their business rather than partnering, engaging in acquisitions, or licensing their products and services. These figures ...