In the Media

What Marketing Leads In Companies

Results from the February 2018 CMO Survey indicate marketing leaders are experiencing higher levels of responsibility in their organizations. Marketing leads the following activities in most companies: brand, digital marketing, advertising, social media, public relations, promotion,...

The Link Between Organic Growth and Talent

Companies report that approximately 73% of their growth will come organically—that is taking actions on their own to grow their business rather than partnering, engaging in acquisitions, or licensing their products and services. These figures should...

Hiring a Marketer? Join the Crowd!

Great news for job-seeking marketers is on the horizon. The August 2017 CMO Survey found that companies will hire 6.4% more marketers in the next year, representing a 72% increase from the February 2017 report of 3.7% change....

Six Reasons Marketing Budgets are on the Rise

Marketing budgets as a percent of overall firm budgets and as a percent of firm revenues are both on the rise as noted in my prior post. Why are firms spending more on marketing? Here are...

The Social Media Integration Gap

Last week I reported on the expected increase in social media spend from an already high 7.4% of marketing budgets to 10.4% within a year and 19.5% within five years. It is therefore both interesting and...