Holly Larson, Lauren Kirby, and Torren McCarthy contributed to this post. Attention online shoppers: It’s harder to connect with you than expected. The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports...
This post was co-authored with Nikita Avdiushko, a second year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. The Subscription Economy, a term that was relatively...
This post was co-authored with Nikita Avdiushko, a first year MBA student at the Fuqua School of Business, Duke University, Shiwani Kumar, a former MBA student from the Fuqua School of Business, and Ben Richman, Business Development...
Companies report that approximately 73% of their growth will come organically—that is taking actions on their own to grow their business rather than partnering, engaging in acquisitions, or licensing their products and services. These figures should...
This post was co-authored with Anne T. Coughlan, Polk Bros. Chair in Retailing and Professor of Marketing, Kellogg School of Management, Northwestern University and Sylvia Yang, Senior Consultant, Deloitte LLP. Today’s consumers want more, they want...