Category: Firm Growth
Why Apple is Still a Great Marketer and What You Can Learn
The Link Between Organic Growth and Talent
From Transaction to Value: Using Channel Strategy for Competitive Advantage
Tweet this: Social media important to company performance but difficult to prove
Sep 3, 2014 |New results from The CMO Survey point to this disconnect. Social media spending is currently 9.4% of marketing budgets and is expected to increase 128% to 21.4% in the next five years (see Figure 1). However,...