In the Media

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over the last 12 months, on average. Survey respondents included 314 marketing leaders at for-profit U.S. companies, 97 percent of whom are VP-level or higher.

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Here are 9 strategies CMOs reported using to meet the growth challenge and opportunity.

Optimism among U.S. marketers has fallen to the lowest level in 7 years, according to the Feb-2019 CMO Survey. On a scale of 1 to 100, with 100 being the most optimistic, CMOs ranked their optimism at 57.0, a 21% drop from 68.9 reported one year ago.