In the Media
Read stories in the press about CMO Survey results.
Media Release: Spring 2025
Research: Marketing Tech Is Broken. Here’s How to Fix It
July 3, 2025 | Harvard Business Review
Data Integration and Organizational Capacity are the Biggest Obstacles to Marketing Technology Success
June 30, 2025 | PuroMarketing
Marketers: You Need to Use AI to Hyper-Specialize. Here’s How
June 25, 2025 | Inc.
CMOs, CEOs and Marketers are all Struggling With Martech Data Issues
June 18, 2025 | MarTech
CMOs: Bridge the Martech Gap Before Adding More Tech
June 18, 2025 | EMARKETER
Zeta Global: The Case For Outperformance By Delivering What Marketers Truly Want
May 31, 2025 | Seeking Alpha
The Top Challenges Facing Senior Marketers in 2025
May 20, 2025 | MarketingProfs
Walking the Tariff Tightrope: How to Find Balance in Uncertain Times
May 19, 2025 | The Drum
What if the Real Marketing Hack Is … Planning?
May 16, 2025 | CMS Wire
CMOs Refocus Investments to Maximize Technology, Teams
May 9, 2025 | Wall Street Journal
Marketing Budgets, as a Percentage of Revenue, are Recovering, CMO Survey Says
May 6, 2025 | Sword and the Script
Rethinking Marketing Leadership: Why Every High-Growth CMO Needs A Chief Of Staff
April 30, 2025 | Forbes
The Future of Marketing: How CMOs Can Stay Ahead in the Age of AI
April 30, 2025 | Pitch
Marketers Get More Responsibility, Clout and AI
April 30, 2025 | Forbes
AI is Changing advertising, but Does it Speak the Language of Cyprus?
April 27, 2025 | Economy Today
How AI is Transforming Marketing
April 24, 2025 | Futurism
CMO Survey: Marketing Spend Optimization Now Critical
April 15, 2025 | SalesFuel
Marketing’s Impact, Grocery Retail, Returns on Social: 5 Interesting Stats to Start Your Week
April 7, 2025 | Marketing Week
Tariffs and the Economy—Everything Brands and Agencies Need to Know About the Changing Market
April 7, 2025 | Ad Age
Pinched CMOs: Sales Growth Down, Pressure Increasing
April 1, 2025 | MediaPost