In the Media

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Media Release: August 2010

Duke News

August 29, 2010

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Mission

The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.

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Christine Moorman is faculty at the Fuqua School of Business, Duke University. She is the Editor in Chief of the Journal of Marketing.

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