In the Media
Read stories in the press about CMO Survey results.
Media Release: August 2015
Quantifying the impact of marketing analytics
November 5, 2015 | Harvard Business Review
The Digital Learning Race
October 12, 2015 | Marketing News
Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela
August 31, 2015 | MediaPost
Marketers willing to put more money into mobile ads as strategy evolves
August 28, 2015 | Wall Street Journal
CMOs: Marketing Budget Growth Expected; ROI Problems Persist
August 27, 2015 | Marketing Charts
CMO Today: Burger King Extends Marketing Olive Branch to McDonald’s
August 26, 2015 | Wall Street Journal
CMO Survey: Firms moving to integrate social media marketing
August 26, 2015 | Duke News
CMOs will increase spending on social, mobile and analytics
August 25, 2015 | Advertising Age
CMOs Bullish On Social, Mobile Despite Measurement Concerns
August 25, 2015 | MediaPost