Media Release: Fall 2023

The Marketing ROI Problem has its Roots in Marketing Culture

May 15, 2024 | MarTech

Small Businesses Pivot to Digital: A Surge in Digital Marketing Spend Amid Traditional Advertising Cutbacks

April 1, 2024 |

CMOs are Under Intense Pressure to get More Bang for Their Buck

April 1, 2024 | Deloitte

Leading Brands From the Inside Out

January 19, 2024 | Forbes

How Digital Marketing has Evolved Into a Major Business Weapon

January 3, 2024 | SME Guidance for Business Growth

The PR Landscape Has Changed. It’s Time to Realign Your Strategies

December 18, 2023 | Fast Company

Deloitte Study: Six Out of Ten Marketing Leaders Used Artificial Intelligence (AI) in Their Activities Over the Last Year

December 14, 2023 | Business Review

Martech for 2024

December 11, 2023 | MarTech

A New Recipe for Driving Revenues With Media

December 7, 2023 | Forbes

6 Ways to Use Generative AI for Your Marketing

December 1, 2023 | MarTech

Marketers say Artificial Intelligence has a Positive Impact on Performance

November 29, 2023 | Forbes India

The End of Averages for Marketing Budgets

November 16, 2023 | MIT Sloan Management Review

CMO Survey: Managing AI, Digital Transformation

November 7, 2023 | Wall Street Journal

Coworking with Khalid El Khatib

November 7, 2023 | Marketing Brew

Marketing Leaders’ Optimism Increases for Coming Year, Duke Survey Finds

October 22, 2023 | WRAL Tech Wire

Marketers More Optimistic Even as Budgets Fall

October 16, 2023 | MarTech

Growth in Marketing Spend, DE&I Investments Slow: Report

October 5, 2023 | Marketing Brew

As Podcast Advertising Grows, Brand Lift Data Can Help Brands Demystify the ROI of Their Spending

October 1, 2023 | Nielson

CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next Year

September 27, 2023 | MediaPost

Marketers Say Artificial Intelligence has a Positive Impact on Performance

September 26, 2023 | Duke Fuqua Insights