The CMO Survey: More spending on customer data, less clarity on using it

0 => 269 ( '_yoast_wpseo_primary_media-source' )

“Chief marketing officers at top firms are optimistic about the economy, expect to attract and retain more customers and for budgets to grow. But they remain unsure how increased investments in social media and marketing analytics — marketing’s version of big data — will help them become more successful, a new survey finds.”