CMOs’ Budgets in 2017: 5 Key Data Points

For context, the latest installment of The CMO Survey [pdf] finds that in the US, CMOs across company sizes estimate allocating 11.4% of their firm budgets and just 6.9% of their company revenues on marketing. B2C product companies tend to dedicate the largest share of their firm budgets and revenues to marketing, with B2B product companies on the lower end.