CMOs Say Organic Growth Depends Far More on Talent Than Tech or Data

CMO Survey Results

Having the right talent is the most important factor for driving future organic growth, say respondents to the latest edition [pdf] of the CMO Survey. More than one-third (35.3%) of the CMOs surveyed for the report said that talent is most important, eclipsing those pointing to the right technology (11%) or the right data (9.8%).

Write a Comment