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A fast boat to China: How U.S. companies are navigating the marketing waters

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The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.

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Christine Moorman

Christine Moorman (moorman@duke.edu) is the Director of The CMO Survey® and the T. Austin Finch, Sr. Professor of Business Administration, Fuqua School of Business, Duke University. She is available to discuss results and conduct follow-up interviews.

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