Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela

“CMOs are admitting they don’t know if any of their marketing investments, with their large and growing digital share, actually matter at all: According to a study from Duke University’s Fuqua School of Business, which surveyed 255 U.S. marketing executives this summer, only 36% of marketers said they are able to measure the short-term impact of marketing analytics on their business.”