Marketers Buy More Than They Use Analytics

“According to the latest iteration of the CMO Survey from Duke University’s Fuqua School of Business, something like the avocado effect may be happening among marketers who buy analytics products. The survey of 288 marketers VP level and above in early 2015 found that they expect their level of spending on marketing analytics to grow from 6.4% of budgets to 11.7% in the next three years.”