Marketing budgets vary by industry

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“Marketers scrutinize their budgets. They wonder if theirs are on par with competitors. Are they spending too much or too little? Should categories such as headcount and social media be included? Which strategic and organizational factors influence budgets? The CMO Survey, sponsored by the Fuqua School of Business at Duke University, Deloitte LLP, and the American Marketing Association, explores these issues and uncovers marketing spending trends across industries.”