Rewards Programmes: Key For Marketers In Unlocking More Revenue

CMO Survey Results

Deloitte’s CMO survey found that, in almost four in ten companies, marketing departments are responsible for leading revenue growth. For these organisations, marketing budgets represent as much as 15 percent of a company’s total budget, and so it’s vital that departments can be confident that every strand of marketing activity is driving growth objectives. There’s no room for dead weight.

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