Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

CMO Survey Results

The latest CMO Survey [pdf] indicates that CMOs in the US plan to increase their spending on marketing research and intelligence by 3.4% in the next 12 months. CPG companies expect to have the biggest spending hikes (6.8%), while tech/software/biotech companies planned a slightly below-average (2.3%) increase.

Write a Comment