The CMO Survey: Few Marketers Think Brands Should Take Political Stances
CMO Survey Results
These are among the latest findings from The CMO Survey. Conducted biannually since August 2008, and sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business, it is the longest-running survey dedicated to understanding the field of marketing. The latest edition, conducted from January 9 to January 30, received responses from 362 top marketing executives.